Ultimate Nutrition was founded in 1979 by Victor H. Rubino. Not satisfied with the current supplements that were available to him the 1970's and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. In the late 1970's and early 1980's Ultimate Nutrition was among the first companies to have Amino Acid tablets, protein powders, carbohydrate powders, and various types of Fat Burners. By the late 1980's and early 1990's Ultimate Nutrition launched several legendary products such as Sports Energizer, an electrolyte fueled ready to drink beverage that came in 10 flavors and in a glass bottle. The company has spread its network in 50 countries throughout the world.